Audio

p-Hacking Business – Ron Berman

Podcast: Parsing Science: The unpublished stories behind the world’s most compelling science, as told by the researchers themselves.
Episode: p-Hacking Business – Ron Berman
Episode pub date: 2019-02-19


Whether intentionally or unintentionally, could the manipulation of statistics in marketing research be costing companies millions? In episode 43, Ron Berman from the University of Pennsylvania’s Wharton School of Business discusses in his research article “p-Hacking and False Discovery in A/B Testing,” co-authored with Leonid Pekelis, Aisling Scott, and Christophe Van den Bulte, and published July 18, 2018 on SSRN.

Websites

Ron’s personal website
Optimizely
“Improving experimentation efficiency at Netflix with meta analysis and optimal stopping”

News and Media
[email protected] (podcast) | Medium | CustomerThink | BoingBoing
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Hosts / Producers
Doug Leigh & Ryan Watkins
How to Cite
Leigh, D., Watkins, R., & Berman, R.. (2019, February 20). Parsing Science – p-Hacking Business. figshare. https://doi.org/10.6084/m9.figshare.7749683
Music
What’s The Angle? by Shane Ivers
Transcript
Coming soon!
Photo credit
Wharton School

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